Nike Motion
Motion | Graphic
Infographic + Advertise
This dual-component motion graphics project was designed to showcase Nike's powerful brand identity through two distinct visual lenses: corporate data visualization and stylized product promotion. The objective was to translate static information and a classic sneaker silhouette into dynamic, engaging animations that capture Nike's energetic, forward-thinking, and boundary-pushing ethos.
Infographic Motion
The first component is a high-energy, data-driven infographic that highlights Nike's corporate milestones and sustainability efforts for FY2025. Designed with a sleek, high-contrast aesthetic featuring neon red UI elements against a dark background, the animation makes statistical data visually stimulating.
-
Dynamic Data Reveal: Smoothly animates key corporate metrics, including an annual revenue of $46.3 Billion USD and a global workforce of ~79,400 employees.
-
Sustainability Focus: Visually emphasizes Nike's commitment to the environment by tracking its 96% renewable energy use and ongoing carbon emission reduction.
Advertise
The second component is a striking, monochrome 3D advertisement dedicated to the timeless Nike Cortez. This piece shifts from data to pure visual storytelling, focusing on texture, form, and fluid motion.
-
Particle Formation: The animation opens with a captivating sequence where thousands of digital particles fluidly assemble to form the iconic Nike Swoosh.
-
3D Sculpting & Camera Work: The particles seamlessly morph into a detailed 3D model of the Nike Cortez. Dynamic, sweeping camera angles showcase the classic silhouette of the shoe from multiple perspectives.
Final
