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LACF — Los Angeles Community Fridges is a grassroots, volunteer-powered mutual aid network that places free, publicly accessible refrigerators across Los Angeles. This project built a complete graphic identity system from scratch, including logo, typography, color system, multilingual posters, stickers, zine, and an AI-powered delivery robot concept for the future of community food access.
Los Angeles
Community
Fridge
- Role: Brand Identity + System Design
- Tools: Illustrator, InDesign, Figma, After Effects
- Timeline: Fall 2025 Academic Project
1. Visual Identity System
Color palette, typography, icon set
GDES 453 style guide final_Page_12_edited
GDES 453 style guide final_Page_11_edited
GDES 453 style guide final_Page_15_edited
GDES 453 style guide final_Page_12_edited
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2. posters & banners & Bus AD
Korean, Spanish, English — designed for LA's diverse communities
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Poster mockup 1
bus ad mockup 2
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3. fridge design
Brand applied to physical fridges across the city
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4. Merch
Stickers / Magnet / Door Hanger / Tape / Zine
5. delivery robot
Autonomous fridge delivery concept + UIUX Mobile app interface for the robot delivery system
- Designed a brand application for an AI-powered autonomous delivery robot that brings food directly to underserved neighborhoods — extending LACF's reach beyond fixed fridge locations.
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6. promotional
Motion Design for projection truck
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